It’s always so exciting to share some work in progress with you for a new brand identity. This Logo is going to be for a window company in Miami. Here you see the moodboard which I pull together from different images from my Pinterest galleries as a research. The board is my starting point when I’m beginning to sketch and put ideas together in illustrator. I then develop 2-3 series of logo concepts. We wanted a clean, modern look. I choose the color palette and fonts. And then it’s off to the client for feedback. I love to develop logo ideas, it’s so interesting to dive into new businesses and industries I haven’t worked in before.